April 23, 2024

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GMO Research Travel Survey: Distinct Patterns in International Travel Intentions Among APAC, Europe and North America

GMO Research Travel Survey: Distinct Patterns in International Travel Intentions Among APAC, Europe and North America

TOKYO–(Small business WIRE)–GMO Research (TOKYO: 3695) executed an overseas travel survey in the very last quarter of 2022 to recognize the discrepancies in vacation styles between Europe, North America, and the APAC area. The study was conducted in just its panel networks with 3,000 respondents throughout 6 countries, The us, Canada, the United Kingdom, Germany, France and Australia. GMO Analysis experienced formerly done the exact same survey1 in October 2022 working with the ASIA Cloud Panel2 qualified at 3,328 monitors in 10 Asian countries and areas.

Europe and the US keep on being preferred locations amid respondents.

The prime three intercontinental nations that respondents from North The usa would most like to go to in the future ended up: Italy (10.5{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}), the United Kingdom (9{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}) and Australia and Japan (each tied at 6.8{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}).3

The US is a preferred location for Europeans and respondents in the APAC location. The Europeans polled also indicated their desire to journey to other international locations inside of their location, predominantly Spain (9.3{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}) and Italy (7.7{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}). This is very similar to people surveyed in the APAC area, indicating their choice for regional journey, browsing Japan (20.3{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}) and South Korea (6.6{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}). (Chart 1)

When wanting at the factors for each and every of the nations around the world picking out the US as their selected country to go to, the most typical reasons involved ‘many vacationer points of interest (25.4{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667})’, ‘unique cultural activities (13.5{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667})’ and ‘its very own normal landscape (9.9{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}).’

In comparison, respondents would like to visit Italy as it supplied ‘traditional food items/drinks (29{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667})’, ‘unique cultural activities (24.2{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667})’, and ‘historic buildings/internet sites (12.6{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667})’. A considerable range of respondents selected Spain as their location in the long run for its ‘beach resorts’ (36.1{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}). (Chart 2)

Frequency of journey

In the coming calendar year, the the vast majority of respondents in North The united states (63.1{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}), Europe (69.4{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}) and APAC (56.9{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}) system to vacation overseas at the very least at the time. Specially, 30–40{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667} of respondents in the U.K., Germany, France and Canada prepare to journey overseas twice or additional, indicating a substantial willingness to journey (Chart 3). Having said that, in comparison, most respondents in Japan (88.6{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}) and Indonesia (73.2{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667}) have still to make options to travel overseas, suggesting that a lot of in Asia keep on being cautious about international travel.

Information and facts resources on abroad journey

When collecting info on abroad journey, ‘web search’ and ‘word of mouth from pals/acquaintances’ emerged as the most typical sources throughout all nations around the world. ‘Travel blogs’ and ‘online vacation agencies’ ended up also usually employed.

On the other hand, the use of ‘SNS’ (social media) as a source of data varies, with a considerable variety of respondents in Japan, China, South Korea, Hong Kong, Indonesia, Thailand, Germany and France citing it as a resource, in comparison to the somewhat lower percentage of respondents in North America.

About GMO Research, Inc.

GMO Investigate Inc. delivers an on the net viewers engagement platform that offers access to a multi-place online panel community, the Cloud Panel. The Cloud Panel currently is composed of above 52 million4 on the internet customer panellists across 16 APAC nations, and additional than 45 lover nations around the world. Our services assortment from comprehensive company, activity analysis, undertaking administration, sample only, qualitative research, and translations, to Do it yourself.

To understand extra about GMO Investigate, pay a visit to gmo-analysis.com.


1 Browse more about the International Travel Study in Asia right here.

2 ASIA Cloud Panel is a customer panel that is specialised for the Asian regions in the GMO Investigation Cloud Panel Online exploration services.

3 Travel inside North The usa (US/Canada) is excluded.

4 Details as of January 2023.