McAllen unveils details, deals for holiday parade

Amid the blazing summer season heat, McAllen is focusing on cooler days.

Kicking off a sequence of announcements major up to their yearly holiday getaway parade, the town unveiled the concept for this year’s celebration: Southpole & Beyond.

“Today, I am proud to unveil our 2022 concept of the most significant illuminated vacation and helium parade in Texas,” City Commissioner Victor “Seby” Hadad claimed throughout a information convention held Wednesday.

This will be the ninth holiday break parade for the city, according to Assistant Metropolis Supervisor Joe Vera, who also spoke during the information meeting.

“The McAllen parade is just a person of the traditions that sets McAllen apart from so numerous other gatherings that acquire location,” Vera stated. “Our crew listed here has made an expertise for absolutely everyone and for every person of you right here today, but this parade, presented by H-E-B and driven by Bert Ogden, has truly occur a extensive strategies.”

Vera pointed out that for previous year’s parade, more than 265,000 people attended.

“Special activities are definitely vital to the top quality of lifetime in our group,” he additional, “and high quality of existence was the range one particular strategic purpose for the city of McAllen.”

This calendar year, the 1.5-mile parade will abide by its regular route, starting at the McAllen Veterans Memorial Stadium and then down Bicentennial Boulevard.

It will also be even bigger this year, increasing to 50 illuminated and animated floats and to much more than 30 huge “Macy’s Parade-style” helium balloons that use somewhere around 44,500 cubic ft of helium, according to Carina Jimenez, deputy director of McAllen Parks & Recreation.

The 2021 parade had a $18.5 million economic impact, in accordance to a February presentation from metropolis staff members who noted that the influence was a 25{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667} maximize from 2019. That calculation was primarily based off of an financial research from the University of Texas Rio Grande Valley.

For 2021, the city also described $830,900 in sponsorship expense, which was an 11.6{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667} improve from 2019.

Re-broadcasts of the parade reached 31 Latino marketplaces in the course of the U.S. and it received 93.9 million impressions, a 13.6{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667} increase from 2019.

The city invested $313,641 in media for the parade and claimed an attained media price of $1.64 million, a 37{6932ee47e64f4ce8eedbbd5224581f6531cba18a35225771c06e4f1b3f0d9667} maximize from 2020, in accordance to the town.

As aspect of its marketing for the parade this yr, the city will be supplying a two-for-a single offer for stadium tickets all over the month of July, allowing the public to acquire two tickets for $10.

The tickets can be bought on the internet employing the promo code JULY50 or at the McAllen Convention Middle box place of work.

The holiday break parade will make its procession on Saturday, Dec. 3.