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River Cruising Continues to Grow in Appeal

River Cruising Continues to Grow in Appeal
Claudette Covey

by Claudette Covey
on April 12, 2023
Previous up-to-date: 2:20 PM ET, Wed April 12, 2023

This short article originally appeared the April problem of AGENTatHOME magazine. Subscribe here to get your cost-free duplicate each thirty day period.


River cruising has been steadily expanding in recognition above the earlier two a long time – and in the aftermath of the pandemic its appeal is growing much better even now, in accordance to travel advisors who specialize in the area of interest.

“2023 is shaping up to be a report yr for river cruising,” mentioned Pamela Little of Pam Small Journey, an affiliate of Travel Gurus. “There is a massive pent-up demand to stop by Europe now that journey restrictions have been entirely lifted.

“Airline potential is restricted and there are no longer some of the very hot discounts on airfares that we noticed back again in 2021, but it is not deterring travelers from scheduling.

“Many just want to stay for a longer time in Europe once they get there and this is driving up the need for back-to-back river cruises and adding the pre- and article-cruise land stays to a 7-night river cruise.”

“River cruising is the new go-to holiday vacation expertise for most of my clientele,” claimed Taunya Altamirano of Aspiration Vacations – Reside Like Consume Travel. “I am currently operating on three river cruse teams that are marketing out more rapidly than I can program a new one particular over the future few months.”

“In the earlier several several years, we have witnessed an increase in river cruise product sales predominantly because of the reduced [number] of passengers,” explained Laurie Shuss of Desire Vacations – Laurie and Greg Shuss & Associates. “As cruising slowly but surely returned to services just after COVID, purchasers have been a lot more fascinated in cruising on a ship that had 170 passengers or considerably less.”

The sector is also expanding in phrases of item offerings. “Riverside Luxury Cruises is bringing back again the previous Crystal luxurious river ships when lines like Riviera River Cruises and Amadeus River Cruises are doing the job to obtain a stronghold in the North American market,” claimed Amy Madson of Aspiration Holidays – Madson & Associates. “New places are turning into readily available as Avalon Waterways is beginning up on the Douro River in 2024 and AmaWaterways is heading to Colombia, offering our consumers much more options.”

So, if at any time there were a time to learn how to strengthen your river cruise company, it is now.

Avalon Waterways' Tapestry II.

Avalon Waterways’ Tapestry II. (Image Credit score: Avalon Waterways)

“To begin with, you will have to discover about the diverse rivers and the variations in cruise lines and then encounter a river cruise,” explained Little. “I would recommend starting off out with an Higher Danube or Rhine cruise as they are the most well-known with initially-time river cruisers.

“Another thought is to attain out to your client foundation of upscale tour or cruise purchasers and set collectively a tiny ‘Come Sail With Me’ group asking them which river would they most like to find out with you.”

“When I knowledge journey myself, I discuss to every person – the personnel, the guides, the passengers, the neighborhood local community customers. You have to soak in everything from each individual perspective to recognize how to posture this as a merchandise you can market.

“Understanding the solution and the industry is just the commencing, Melnick included. “Then you have to market it. I am a huge believer in video clip to offer, and I have my journey channel on YouTube the place I give in-depth coverage of vacation opportunities and small movies for interest. No cost social media is the ideal way to grow your enterprise, regardless of the market market place.”

Vacation advisors now have a larger sized area of possible clients to industry and offer to, many thanks to a growing quantity of young travelers intrigued in river cruise vacations.

Emerald Waterways

Emerald Waterways’ Emerald Luna. (Picture Credit history: Emerald Waterways)

“The ordinary age of a river visitor has dropped substantially around the previous five yrs as hiking, biking excursions and pickleball have been added,” claimed Pamela Little of Pam Small Travel, an affiliate of Vacation Specialists.

“Wellness courses and culinary and special desire excursions have all completed a lot to draw in active tourists in the 50- in addition age bracket.”

“Our river cruise customers are receiving younger,” she claimed. “With Avalon Waterways’ Active & Discovery itineraries offering some of the most one of a kind excursions readily available together with their Avalon Contemporary menus and AmaWaterways highlighting overall health and wellness, we are offering river cruises to people in their 40s and up!

“It’s a good vacation for comprehensive-time employees as most itineraries can be relished in seven to 10 days.”

“I constantly say that ocean cruises take you to the nations around the world and river cruises just take you through them.”

Conveying the promoting factors of river cruises, and how they vary from ocean cruises, is also a useful way in which to near a sale. “I often say that ocean cruises consider you to the countries and river cruises choose you through them,” Shuss claimed.

“A river cruise can display you significantly much more of a country in just one itinerary. Moreover, you can blend river cruises back again to back again to protect even extra of a river destination. For illustration, on a Rhine river cruise, you can quickly go from Amsterdam to Budapest on 1 itinerary. Some others can deal with 13 nations on just one river cruise!”

In the conclusion, it is critical to request out the suppliers that you want to operate with and get to out to organization enhancement supervisors on how they can aid you construct your river business, observed Altamirano.

“And then, of training course, you have to community and inform people today about what you do or else, how will they know? Talk to anyone all the time!”

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