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Trip.com Group Gourmet Holds First Metaverse Event to Explore Development of Food and Travel Digitalization

Trip.com Group Gourmet Holds First Metaverse Event to Explore Development of Food and Travel Digitalization

MACAO, Nov. 9, 2022 /PRNewswire/ — Trip.com Team announced its Gourmet 2022 Worldwide Cafe Awards and held its 1st Metaverse Connoisseur Celebration for worldwide people in collaboration with Sands China Ltd.

The award nominations are based mostly on Ctrip platform user critiques put together with the opinions of a panel of 76 judges, including resort caterers, destination cafe association associates, culinary services marketplace representatives, travellers and gourmands. A complete of 7,026 eating places were being selected for this year’s awards list, covering 66 cities in Bigger China (together with Hong Kong, Macao, and Taiwan).

From fantastic eating to road foodstuff, 9 Black Diamond places to eat, 48 Diamond dining establishments, 238 Platinum restaurants, 2,236 Gold dining places, and 4,495 Silver dining establishments have been picked. There was a a person-in-a-million opportunity for selected eating places to be selected as Black Diamond – the prime score in the awards.

To aid most participation, this year’s awards ceremony took area in a digital metaverse venue of The Londoner Macao – a initial-of-its-variety for the sector. Applying electronic technological know-how, Journey.com Team and Sands China jointly created an ground breaking metaverse venue of The Londoner Macao.

Vacation.com Group Gourmand 2022 World-wide Restaurant Awards Expands Categories

This 12 months also noticed Trip.com Team Gourmet 2022 Global Cafe Awards extend the subcategories provided in the awards. For illustration, tags like “Regular Design” and “Web Influencer Decide on” that distinguish particular cafe characteristics and, “Late-night time” and “Brunch” that emphasize the company sort, as properly as “Little one-welcoming” and “Dine On your own” tags for distinct groups.

The inclusiveness of the listing is easily obvious from the amount of classes of places to eat on the list. For case in point, under the characteristic tag “Popular Dining establishments,” there are equally significant-close restaurants and snack shops beneath the “Courting Partners” tag there are cafes and bars with a “Maximum Romance” score, as well as dining establishments with artistic dishes for couples to sample collectively.

Journey.com Group Gourmand Highlights Place Food Scenes – Macao Dining places Make the List

As a “Town of Inventive Gastronomy”, Macao has a range of dining establishments in Journey.com Group Gourmet’s awards listing, which presents diners equally an worldwide culinary encounter and classic Chinese flavours.

Maria Helena de Senna Fernandes, Director of the Macao Authorities Tourism Workplace expressed: “We are really happy to exhibit the energy of Macao’s catering industry and the allure of Macao’s gastronomy to the environment. Gastronomy has often been an important element of journey. MGTO proceeds to reinforce its cooperation with the market and deepen the integration of ‘Tourism + Gastronomy’ to even further enrich the attraction of Macao as a tourist location.”

Grant Chum, Chief Operating Officer, Sands China Ltd., said: “The party celebrates ‘City with a Bouquet of Flavours’, which also captures the really essence of Macao as a leading gastronomic vacation spot. Even though the pandemic has introduced an impression on the tourism field, Sands China Ltd.’s pursuit of culinary excellence has under no circumstances stopped. We are honoured to the moment again workforce up with Trip.com Team to develop the first metaverse gourmand event and are thrilled to more showcase Macao’s exceptional appeal as a UNESCO-specified ‘Creative City of Gastronomy’.”

Jane Solar, CEO of Excursion.com Group, reported at the launch: “Excursion.com Group has stepped up our expense in the culinary sector. Foods plays a very important purpose in the tourism and city economies, as well as a defining aspect of cultures about the earth. In the future, we imagine the gastronomic offering of a place currently being much more integrated into location model-setting up options. We will proceed to operate with the Macao Government Tourism Office, Sands China, and other partners to transform traveller interests and expectations for Macao into motion, leveraging the unbelievable food scene to bring in a lot more travellers to Macao.”

(From left to right) Jane Sun, CEO of Trip.com Group; Maria Helena de Senna Fernandes, Director of Macao Government Tourism Office; and Grant Chum, Chief Operating Officer of Sands China Ltd., gathered in the metaverse venue

(From still left to suitable) Jane Solar, CEO of Excursion.com Team Maria Helena de Senna Fernandes, Director of Macao Government Tourism Place of work and Grant Chum, Main Running Officer of Sands China Ltd., gathered in the metaverse location

Web hosting the Very first Metaverse Connoisseur Event

Contrary to previous offline events, this year’s awards ceremony was upgraded to be the to start with-ever Metaverse Gourmet Function. World-wide food stuff suppliers, market leaders, and Trip.com Group users had been able to at the same time show up at the Excursion.com Team Connoisseur World Cafe Awards in the customized-made on line function house.

At the celebration, Trip.com Group, Shanghai Electronic Exchange, Tencent, and Sands China Ltd. also introduced a constrained range of customised NFRs on the Trip.com Team system. The novel occasion format showcased an immersive and elevated traveller experience, aimed at boosting the appreciation of the critical position culinary arts performs in tourism.

Trip.com Group Logo (PRNewsfoto/Trip.com Group)

Journey.com Team Symbol (PRNewsfoto/Excursion.com Group)

Source Vacation.com Group